After reading Duncan’s article on 7 Principles for Visual
Culture Education, I am happy to agree that as we evolve and develop new
technologies and modes of learning and teaching in this 21st century,
so should our terms, our definitions and our general pedagogic tools. Duncan
states how we need adequate ways to organize, implement an update currently
relevant curriculum that offers better ways to read and interpret our visual,
global culture through, “Using contemporary lenses that apply to the
extraordinary plethora of images that now form a large part of our daily
lives.”
( Duncan, Art Educ 63
no1 Ja 2010)
Duncan does not denounce the
elements
and principles of art for formal qualities of images, yet he strongly
suggests that they are not enough to help push art education into catching up
with our image saturated societies. While in concert with Olivia Gude’s
progressive working models, he is reconceptualizing principles, such as Gude
who has, “specifically designed (pinciples) to help consider today's postmodern
fine art that often involves computers, collages, and installations. For
example, she
suggests hybridization,
layering, and appropriation.
Duncan’s principles are:
power, ideology, representation, seduction, gaze, intertextuality, and
multimodality.
Duncan says that Power is the
key principle since the others will all deal with issues of power. I will never
forget when my English teacher in 9th grade showed us a liqueur add
from a magazine. He talked about the hidden image, within the glass, of a naked
lady and how advertisers were using persuasive subconscious techniques to sell
their product. This was a powerful realization and one no one had ever pointed
out to me before. I was a big consumer and relied on images for information at
that age. Many students I have encountered in the Columbia schools tell me they
don't read, they get their information by looking and watching. Duncan’s 7
principles are Powerful in their own right, since they arm students with
discerning skills to size up the armies of images being thrown at them, decide
which are useful and which to fend off. Reading images is the only reading many
students do and these principles are perfect tools not just for art but for
education in general. I have chosen some quotes from Duncan that I want to save
to reread and refer to many times.
“By means of images we
engage with widely shared social assumptions about the way of the world: Who
are we? What is good versus bad? How should we act and avoid acting? Images offer
any number of answers to each of these questions, as well as to many others.
Images offer ideologies that can be racist, sexist, xenophobic, ageist, or
marginalize people with physical disabilities, but images also offer support
for families, inspire ideals, and work to conserve the
environment” ( Duncan, Art
Educ 63 no1 Ja 2010)
“Representation is closely
aligned with ideology because it refers to how ideology is presented in visual
form. It refers to much more than a mere likeness. It involves what images
represent, how they represent, and what they fail to represent. What is
privileged and what is marginalized? And what rhetorical devices are used to
influence our understanding of what is represented?” ( Duncan, Art Educ 63 no1
Ja 2010)
“If we come to images with
stereotypes in mind, to see them represented is to experience the pleasure
of feeling justified in our
views. Equally, images offer the fulfillment of deep-seated, even unconscious,
desires, including socially taboo pleasures (Zizek, 1989)”
( Duncan, Art Educ 63 no1 Ja
2010)
“We are invited by images to
see in a particular way, but we also come to them with already existing
relationships to what we see.
This means that considering
the gaze is a way in which to understand ourselves as individuals and as a
society. Are our own gazes sexist, racist, and so on?”
( Duncan, Art Educ 63 no1 Ja
2010)
“With intertexts, images are
connected irrespective of historical categories like high and low, past and
present, and, importantly, they connect student interest and knowledge with
teacher requirements in a way that is limited only by time and imagination.” (
Duncan, Art Educ 63 no1 Ja 2010)
Relating to this here is a link to a photograph taken on 9/11 and the commentary about it.
http://www.guardian.co.uk/commentisfree/2011/sep/02/911-photo-thomas-hoepker-meaning
Relating to this here is a link to a photograph taken on 9/11 and the commentary about it.
http://www.guardian.co.uk/commentisfree/2011/sep/02/911-photo-thomas-hoepker-meaning
Ideology:
Representation:
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